Sound Realty Group is a boutique commercial and residential brokerage established in 2004, serving the greater Puget Sound region with a focus in multi-family and investment real estate. Sales results from 2016-2022 rank SRG as the #1 broker for number of multifamily sales in WA State.
However, sales units are not the only #1 ranking for SRG; the proprietary website SoundMultiFamily.com ranks as the #1 website for multifamily property searches in WA. Led by Principal Charles Burnett CCIM, SRG employs a high caliber of brokers with extensive experience and continuous education and training. This standard of excellence, paired with advanced marketing and synchronized transaction systems assists SRG clients with their investment goals netting them the highest return with the least hassle. SRG also offers property management, and SRG brokers are also seasoned investors themselves making the brokerage a one-stop shop for market expertise and service in the real estate investment space.
Most residential agents sell 3 or 4 multi family properties throughout their entire career; SRG sells at least that many each month. Sound Realty Group led by Charles Burnett, CCIM has been selling MF properties since 2008. Sales results from 2016-2022 rank SRG as the #1 broker for number of multifamily sales in WA State, with the second place ranking trailing 34 sales behind SRG.
Sales units are not the only #1 ranking for SRG. The proprietary website SoundMultiFamily.com ranks as the #1 website for multifamily property searches in WA. This results driven level of mastery has been achieved by intentional specialization in small multifamily properties. Superior market knowledge has led to repeated results which has led to increased market knowledge and a cyclical pattern of high level success ensues. Selling this many properties gives SRG an intimate and real time market knowledge. Additionally our buyer brokers speak with hundreds of investors on a regular basis so they know exactly what they are looking for and willing to pay and how the market is trending on a micro level. Sometimes SRG is even setting market trends when our sales break records and push the market up. With a fast paced, ever changing market dynamic creating a constantly moving target, being attune to these micro trends and shifts is essential for closing deals and netting our clients the most. We pride ourselves in staying on top of current economic events and news that shapes the real estate landscape. We even have a team inhouse that pulls and analyzes local multifamily data so our work is constantly being shaped by the most up to date statistics.
At SRG we’ve built our business at the intersection of traditional and modern. We like being old fashioned by picking up the phone and making lots of calls, and the emphasis on relationships will never change, but we have also mastered our virtual approach and achieved digital dominance.
Our website presence with SoundMultiFamily.com ranks in the most searched for investment real estate sites in the Puget Sound area. This gives our clients’ listings maximum internet exposure and web traffic. 90% of people begin their property search online. At SRG we will market your property across all online platforms to ensure maximum exposure. Not all brokers maintain status on commercial and residential platforms, but we do so that our clients benefit from having access to both the commercial and residential buyer pools.
Our marketing strategy takes on two forms - External and Internal. The External consists of featuring our listings on all real estate platforms, search engines, and social media sites. The Internal method includes tapping into the SRG databases which include 5,000+ investors and potential buyers that we actively connect with and broadcast your property to.
Our marketing efforts are not isolated to the digital world, and we have several traditional marketing methods such as direct mail campaigns and postcards featuring our listings. Our network of brokers is also expansive enabling us to reach out and play matchmaker with buyers agents at other brokerages. Depending on the property and tenant situations we might also suggest “for sale” signs and/or coordinated showings or tours to garner buyer traffic.
As always our marketing plan is customized for each client and each listing, so even though we employ our tried and true playbook we adapt and craft these efforts to fit the unique needs of each individual property and seller. Clients can rest assured that SRG’s blend of traditional and modern methods will get their property sold faster, smoother, and for the most money.
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