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Sound Realty Group (SRG) is a boutique commercial and residential brokerage established in 2004. SRG serves the greater Puget Sound region with a focus on multifamily and investment real estate.
Sales results from 2016–2022 rank SRG as the #1 broker for number of multifamily sales in Washington State. The proprietary website SoundMultiFamily.com also ranks as the #1 website for multifamily property searches in WA.
Led by Principal Charles Burnett, CCIM, SRG employs brokers with extensive experience, continuous education, and training. This standard of excellence—paired with advanced marketing and synchronized transaction systems—helps clients achieve their investment goals while netting the highest return with the least hassle.
SRG also offers property management, and many SRG brokers are seasoned investors themselves, making the brokerage a one-stop shop for market expertise and service in the real estate investment space.
Market Knowledge
Most residential agents sell three or four multifamily properties over their entire careers—SRG sells at least that many each month. This repetition creates mastery and gives SRG intimate, real-time knowledge of the market.
Our buyer brokers speak with hundreds of investors on a regular basis, so we know what they’re looking for, what they’re willing to pay, and how the market is trending on a micro level. In many cases, SRG is setting market trends when our sales break records and push values up.
With a fast-paced, ever-changing dynamic creating a constantly moving target, being tuned into these micro-trends is essential for closing deals and maximizing returns. We also have an in-house team that pulls and analyzes local multifamily data, keeping us current on economic events and statistics that shape the real estate landscape.
“Repetition creates Mastery. At Sound Realty Group our track record is a showcase of repeated results.”
SRG by the Numbers
Key Team Members
- Charles Burnett, CCIM – Principal, Designated Broker
- Chelsea Shapiro – Senior Broker
- Matt Durden – Associate Broker
- Tyler Hopp – Associate Broker
- Katherine Spiewak – Associate Broker, Residential Specialist
- Dominic Nicholas – Operations Manager
Marketing
At SRG, we’ve built our business at the intersection of traditional and modern. We still pick up the phone, make lots of calls, and focus on relationships—but we’ve also mastered our virtual approach and achieved digital dominance.
Our website SoundMultiFamily.com ranks among the most searched platforms for investment real estate in the Puget Sound area, giving our clients’ listings maximum internet exposure. Because 90% of buyers begin their property search online, we market your property aggressively across online platforms.
Unlike many brokers, SRG maintains status on both commercial and residential platforms, granting access to the full buyer pool. Our marketing strategy has two core components:
- External: Featuring listings on all major real estate platforms, search engines, and social media sites.
- Internal: Leveraging SRG databases with 5,000+ investors and potential buyers we actively connect with and broadcast listings to.
We supplement our online presence with traditional marketing tactics including direct mail campaigns, postcards, and targeted networking with other investor-focused brokers. Depending on the property, we may also recommend “For Sale” signage and coordinated tours to drive buyer traffic.
Every marketing plan is customized to the property and seller, blending proven strategies with bespoke tactics to get each listing sold faster, smoother, and for the most money.
List of Marketing Collateral
- Professional photography package, including drone imagery
- Listing exposure on commercial & residential MLS plus syndicated websites
- Offering Memorandum with full property details & investment analysis
- Social media posts (Facebook, Instagram, LinkedIn, YouTube)
- Email blasts to SRG database of 5,000+ investors/owners
- Phone calls to current & past SRG buyers
- For Sale signage at the property (when appropriate)
- Optional video production, depending on the property
- Postcards and/or flyers mailed to investors and neighboring owners
- Direct networking with local investor-focused brokers & brokerages
Market Platforms
Your listing is exposed across a wide range of platforms, including (but not limited to):
Systems & Team
Real estate is a team sport—no one succeeds alone. Our track record depends on the strength of our team and our network of industry professionals.
Any given transaction can involve more than a dozen parties: brokers, lenders, escrow, inspectors, appraisers, attorneys, and more. Coordinating all of these moving pieces—and making sure you’re working with true experts—can make or break a deal.
For years we’ve cultivated relationships with trusted professionals so we know who’s experienced, reliable, and capable of getting deals closed. We also share our vetted vendor database with clients, helping you secure contractors, painters, and other specialists to prepare your property for market.
Because marketing and design are critical to selling quickly and for top dollar, we leverage professional photographers, graphic designers, stagers, architects, and others as needed to make your listing stand out.
“A lot of deals fall apart. We make sure ours don’t.”
Our Go-To Industry Professionals
- In-House Transaction Coordinators
- Escrow & Title Officers
- Lenders
- Appraisers
- Inspectors
- Property Managers
- CPAs
- Attorneys
- 1031 Exchange Specialists
- Contractors (painters, landscapers, plumbers, electricians, etc.)
- In-House Marketing Specialist
- Photographers & Stagers
The SRG Process
Here’s what to expect when you list your property with Sound Realty Group. Each step is designed to help you net the most money while enjoying a smooth, hassle-free experience.
Getting to Know You
We learn your expectations and plans so we understand how best to help you reach your goals. This can happen via phone, Zoom, or in-person. It helps to have rent and expense details handy.
Strategy Over Transactions
Brokerage isn’t one-size-fits-all. Our goal is to elevate your investment goals—not just secure a transaction. If selling isn’t the best fit, we’ll present alternative options.
Deep Dive into the Data
We analyze your property’s performance, neighborhood, and market to determine value and the ideal list price using proprietary tools and pricing strategies.
Preparing the Property
We tailor a plan to your property—recommending repairs, upgrades, or staging if they’ll maximize return. We also advise on timing for when to list.
Marketing Materials
Professional photography and marketing assets are created to showcase your property. SRG covers the cost of marketing and customizes the package to your listing.
Launching the Listing
Your property is blasted out across commercial/residential MLS platforms, syndicated sites, and our internal database of 5,000+ investors.
Negotiation & Terms
We vet buyers and their financing, negotiate the best price and terms, and stay several steps ahead to protect your interests throughout the contract.
Keeping the Deal Together
We attend inspections, coordinate escrow, and proactively address issues before they become deal-breakers, leveraging our transaction coordinators’ expertise.
Crossing the Finish Line
We ensure a smooth transition of building operations for sellers, buyers, property managers, and tenants, and monitor any 1031 exchanges involved.
Beyond the Closing Table
Our service doesn’t end at closing. We’re available for future market analysis, sourcing replacement properties, and connecting you with other professionals.
Recent SRG Sale Results
Since 2010, we’ve closed hundreds of multifamily sales across Western Washington.
Here’s a snapshot of our recent results.
| Address | Sold Price | # of Units |
|---|---|---|
| 2302 1st St NE, Auburn | $850,000 | 4 |
| 118–202 D St SW, Auburn | $1,031,200 | 7 |
| 306 Poppy Rd, Bothell | $950,000 | 2 |
| 1009 SW 149th St, Burien | $680,000 | 3 |
| 13250 12th Ave SW, Burien | $1,080,000 | 4 |
| 9017 SW 236th St, Edmonds | $1,200,000 | 4 |
| 3210 Lombard Ave, Everett | $445,000 | 2 |
| 2237 S 333rd St #A–D, Federal Way | $635,000 | 4 |
| 11005 SE 248th St, Kent | $535,000 | 2 |
| 9002 10th Place SE, Lake Stevens | $480,000 | 2 |
| 9017 10th Place SE, Lake Stevens | $515,000 | 2 |
| 12828 Bridgeport Way SW, Lakewood | $580,000 | 4 |
| 5810–5816 77th St W, Lakewood | $1,300,000 | 8 |
| 3209 204th St SW, Lynnwood | $1,015,000 | 4 |
| 4223 164th St SW, Lynnwood | $1,520,000 | 6 |
| 95 Quinn Ave, Marysville | $756,000 | 4 |
| 1307 10th Ave, Milton | $3,200,000 | 23 |
| 356 W Elizabeth St, Monroe | $1,530,000 | 6 |
| 4113 7th St SW, Puyallup | $440,000 | 2 |
| 401 Taylor Place NW, Renton | $3,220,000 | 16 |
| 5635 N 49th St, Ruston | $727,500 | 2 |
| 168 25th Ave, Seattle | $899,000 | 2 |
| 176 25th Ave, Seattle | $1,100,000 | 2 |
| 656 W Emerson St, Seattle | $950,000 | 2 |
| 2126 Dexter Ave N, Seattle | $1,865,000 | 3 |
| 1165 N 90th St, Seattle | $1,125,000 | 3 |
| 10539 Midvale Ave N, Seattle | $1,545,000 | 6 |
| 414 N D St, Tacoma | $930,000 | 3 |
| 1415–1417 N 7th St, Tacoma | $1,005,000 | 4 |
| 3302 N 26th St, Tacoma | $600,000 | 4 |
| 3903–3905 S 30th St, Tacoma | $357,000 | 2 |
| 5215 N Orchard St, Tacoma | $3,600,000 | 20 |
| 5021 S Orchard St, Tacoma | $742,500 | 4 |
| 3018 S 43rd St, Tacoma | $990,000 | 4 |
| 4308 S Junett St, Tacoma | $705,000 | 3 |
| 3205 E D St, Tacoma | $783,000 | 4 |
| 1013–1015 76th St Ct E, Tacoma | $799,000 | 8 |
| 105 E 96th St, Tacoma | $530,000 | 4 |
| 110–112 117th St S, Tacoma | $305,000 | 2 |
| 105 114th St S, Tacoma | $1,520,000 | 4 |
| 758 Polk St S, Tacoma | $550,000 | 3 |
| 1403–1417 107th St Ct S, Tacoma | $2,330,000 | 8 |
| 12715 1st Ave Ct E, Tacoma | $200,000 | 2 |
| 105–107 127th St E, Tacoma | $535,000 | 2 |
| 3418 S 146th St, Tukwila | $406,500 | 4 |
| 8327 29th St W, University Place | $899,000 | 4 |
| 5211 66th St W, University Place | $1,370,000 | 8 |
| 4409 76th Ave W, University Place | $996,500 | 4 |
| 3920 70th Ave Ct W, University Place | $710,000 | 2 |
Questions to Ask & Our Answers
If you’re interviewing multiple brokers, these questions will help you compare capabilities. Here’s how we answer them.
How many multifamily properties have you sold?
We’ve sold hundreds of multifamily properties dating back to 2010.
What is your strategy for vetting and selecting a buyer who will close?
We verify financing by speaking directly with lenders and confirming buyer qualifications. For cash buyers we require proof of funds. We also ask about the buyer’s experience with investment properties and their goals for the purchase.
What is your pending-to-closed ratio for multifamily sales?
Over the last several years, our pending-to-sale ratio has been above 90%.
How do you maintain good relations with tenants during the sale?
We’re well versed in tenant laws and ensure proper notice is given. We collaborate with sellers and property managers on sensitive situations, remain discreet when requested, and use clear letter/notice templates to keep communication streamlined.
Do you hold the CCIM designation?
Designated Broker and owner Charles Burnett has completed the CCIM designation. Several other brokers are actively working toward it.
Are you a member of the Commercial Brokers Association (CBA)?
Yes. Sound Realty Group is a CBA member, so all listings are published on CBA as well as the residential NWMLS.
Do you maintain premium access on LoopNet/CoStar and other platforms?
Yes. We maintain premium memberships with LoopNet and CoStar. We are also active in investor communities such as BiggerPockets, where listings are shared and shopped.
How many investors and buyers are in your database?
Our database includes more than 5,000 investors—primarily local, with some out-of-state buyers as well.
Are you proficient at underwriting and analyzing multifamily properties?
Yes. All brokers are trained in underwriting and use an extensive library of proprietary spreadsheets to gather and present property data. We also complete regular continuing-education courses focused on investment real estate.
What is your plan for photography and marketing content?
We use a professional photography team for interior, exterior, and drone shots, and video when appropriate. Our photographer is accustomed to working discreetly when tenants are in place.
Do you have a full referral partner team?
Yes. Our vendor database spans five counties and includes property managers, lenders, 1031 exchange specialists, and other professionals. We regularly gather bids and second opinions to support a smooth closing.
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Based on information submitted to the MLS GRID as of . All data is obtained from various sources and may not have been verified by broker or MLS GRID. Supplied Open House Information is subject to change without notice. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.IDX information is provided exclusively for consumers’ personal noncommercial use, and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.